Keyes Communications Offerings

2010-04-27T13:17:00.000-07:00

Marketing Communications & Public Relations
Keyes Communications develops and implements integrated corporate, marketing and Internet communications strategies for growing businesses. The goal is to help companies find effective ways to communicate their products and services to attract the people and businesses who would benefit. Principal, Kristin Keyes, has more than 20 years experience helping companies successfully gain exposure and recognition to support fast-paced growth.

Offerings

Marketing Communications Strategy Development and Execution
Media Relations
Website Development - Architecture, Design and Writing
Search Engine Marketing
Social Media Strategy Development and Execution
Customer Acquisition and Lead Generation Programs
Customer Retention
Strategic and Channel Relations (Reseller, Investor, Key Business Partnerships)
Print and Online Advertising
Print and Online Collateral
Trade Show and Event Management
Webcasts
Promotions, On- and Offline
Direct Mail/E-Mail
Multimedia
Writing: articles, corporate press kits, annual reports, news releases, brochures, product reviewer’s guides, presentations, speeches, media/investor tour presentations, newsletters, and more.

Contact:
Kristin Keyes
kkeyes@gmail.com

Kristin L. Keyes

2010-04-26T20:59:00.001-07:00

E-mail: kkeyes@gmail.com
Location: Flagstaff, AZ

OBJECTIVE
Develop strategy and drive marketing communications and public relations activities for a growing business.

SUMMARY
An award-winning, results-driven professional with comprehensive experience developing and implementing integrated corporate and marketing communications strategies for growing enterprises. Experience crosses multiple vertical industries, including consumer-to-consumer, business-to-consumer and business-to-business marketing. Track record of innovation, execution with an attention to detail delivering projects on time and on budget, flexibility to changing strategies, excellent collaboration and team building skills, effective written and verbal communication, and extensive lead generation and positive exposure through media stories and marketing campaigns for companies represented.

PROVEN ABILITIES AND RESULTS

Communications & Marketing Strategy Development and Implementation

Develop marketing communications strategies and implement tactics to promote companies represented, refining each to reach target audiences, including strategic partners, investors, prospects, customers, resellers, large corporate accounts, internal clients, media, industry analysts and industry associations.
Implement strategies integral to successful initial public offerings by MetaCreations Inc. and Bedford Software Ltd., and company mergers of Half.com to eBay, WordStar International to SoftKey, and Bedford Software Ltd. to CA. Increase exposure and awareness of ExpenseWatch.com, enabling it to become a top-five named brand by prospects in an independent survey in less than one year.
Leverage marketing and public relations tactics to strengthen strategic relationships with business partners and gain extensive exposure for participating companies. Tactics include Web promotions and Webcasts, direct mail/email, search engine and social media marketing, press conferences, videos, tradeshows, full-scale theater productions, advertising, printed collateral, multimedia, and promotion.
Manage budgets and analyze performance of marketing and public relations tactics to provide measurable results to management. At ExpenseWatch.com, reduced marketing costs to create sales opportunities by more than $13,000 per opportunity, while increasing conversion of marketing spend for leads from .4 percent in 2006 to 1.6 percent in 2009. Consistently over-delivered sales lead generation goals while remaining on or under budget.

Marketing Communications

Generate and nurture leads through Webcasts and Web promotions, search engine and social media marketing, direct mail/email, print and online advertising, printed collateral, multimedia, videos (online and traditional), article writing, tradeshows, promotions, and media relations. At ExpenseWatch.com, applied search engine marketing best practices to overhaul Website, which resulted in a 260 percent increase in pay-per-click leads and a 180 percent increase in organic leads from 2006 – 2009.
Research, develop and execute advertising/editorial opportunities for company promotion.
Plan and organize company participation in major trade shows, including booth design and set-up, and developing and disseminating marketing and press messages.
Develop strategies for customer retention, using such tactics as newsletters, up-sell and renewal programs and customer promotion.
Extensive news and creative writing experience, including annual reports; corporate press kits; news releases; cover magazine articles; Websites; video news releases; online and Flash videos; brochures; corporate position papers; product reviewers’ guides; multimedia presentations; press conference presentations; media/investor tour presentations; direct mail promotional packages; alumni, customer and reseller newsletters; television and radio news programs; and radio and print advertising.

Media Relations

Develop innovative ideas that attract media attention to a product and/or company. For example, secured and wrote/edited expert opinion bylined articles in all key pharmaceutical trade publications for I-SITE, an interactive design and development company targeting pharmaceutical companies; Created excitement for Half.com through extensive exposure of Halfway, Ore., renaming itself Half.com, resulting in the company launching its Website on the Today Show; and introduced Extensis Corporation’s Windows graphics products to computer publications with novel marketing/PR kit, resulting in product reviews in all publications targeted.
Generate numerous articles and radio and television segments on each company represented. At Half.com, generated 10 - 20 million plus media impressions per month, unheard of for a start-up company. At Tattar Richards – DBC, secured and wrote numerous bylined articles in trade publications serving clients’ industries.
Garner many awards for companies and secure frequent speaking engagements for executives.

Management and Organization

Develop and implement reporting methodologies to keep company stakeholders informed on an organization’s progress and news.
Supervise staffs of one-to-25 persons using management-by-objective tactics to develop work activities and to determine short- and long-term goals.
Employee of the year, MetaCreations, 1994; finalist for the 1995 Summit Awards for the consumer public relations campaign of MetaCreations’ Bryce product; received numerous Pepper Pot awards for public relations projects conducted for clients of Tattar Richards – DBC, 2003-2005. Obtained Ventana Research Leadership Award for Detroit Institute of Arts in 2008 and Nucleus Research ROI Award for Copart in 2007 for their use of ExpenseWatch.com. Instrumental in ExpenseWatch.com being named Employer of the Year in Philadelphia in 2009.

EMPLOYMENT

EXPENSEWATCH.COM, Conshohocken, Pa. 2006-Present
Consultant, Marketing Communications; Director, Marketing Communications; Director, Public Relations

TATTAR RICHARDS – DBC Public Relations, Horsham, Pa. 2003-2005
Account Supervisor

THE FOX SCHOOL OF BUSINESS AT TEMPLE UNIVERSITY, Philadelphia, Pa. 2002
Consultant, Strategic Marketing and Media

eBAY’S HALF.com, Plymouth Meeting, Pa. 1999–2001
Director, Corporate Communications

KEYES COMMUNICATIONS, Seattle, Wash. and Ambler, Pa. 1996–1999
Owner and Managing Partner -- Served small emerging-growth technology clients on a worldwide basis, looking for exposure in the United States.

METACREATIONS, Carpinteria, Calif. 1993–1996
Director, Corporate Communications

ADDITIONAL RELEVANT EXPERIENCE
Senior Account Executive, McLean Public Relations, San Mateo, Calif.; Public Relations Manager, WordStar International, Novato, Calif.; Product Public Relations Manager, Computer Associates International, San Jose, Calif., and Vancouver, BC; News Director/Executive Producer, KMTR, Eugene, Ore.; Assistant News Director, KRIS TV, Corpus Christie, Tex.; Investigative Reporter/Producer. Assistant Creative Director, CJOB Radio, Winnipeg, MB; Producer, KING TV, Seattle, Wash.

EDUCATION
Bachelor of Arts, Communications, University of Washington (Emphasis in Journalism)